Masters in Public Management
SPECIALITY ATTRACTIVENESS AND NEW PLACE MARKETING

Responsables

Aims

Targeted students

Admission conditions

Structure and organisation

Teaching is semester-based in the form of lectures (CM) and tutorials (TD).

Master 1

Internship or compulsory internship of at least 2 months

In the first semester, students follow a core curriculum focusing on the skills essential for future managers. In the second semester, a system of options (by block) enables students to draw up their career plans and move towards the field of Attractiveness and New Territorial Marketing or towards the other sectors of public management in which they would like to progress.

The course is designed to enable students to acquire the skills and knowledge they need to be successful managers.

Master 2

Internship or Internship of at least 4 months

The training programme is organised on a sandwich basis, with weeks of lectures (1 week per month), work experience (approximately 3 weeks per month in the form of an apprenticeship contract, professionalisation contract or internship agreement) and examinations spread over the academic year, allowing for return visits to the field. The training followed and the experience gained through the sandwich course are the subject of a dissertation and support in building a professional network. Students take part in professional events in the sector, such as the Place Marketing Forum organised by IMPGT's ANMT Chair.

The teaching developed is at the heart of the concerns of local and regional authorities and businesses in terms of economic development;economic development, tourism and tourism development, attractiveness, competitiveness and social inclusion. During each session, no fewer than 15 professional and/or academic experts will come to meet the students/auditors to present and pass on their expertise in territorial marketing and attractiveness.

Learning sites

School registration

Typical courses can be access by

Initial Formation (FI)
Continious formation (FC)
Alertnating Learning formation (FAL)

Professional skills to be acquired

Seeked careers

NSF Domains

Seeked careers

Continuing studies

Icons and colors significations

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UE mutualized (shared/used by others courses)
Others features
[languages] Teaching languages list
Research method - common requirement label
texte réglementaire...
Research scientist method label
Disciplinary Dream label
Integrative Dream label
Transversale Dream label
Dream-U...
Working insert label
International special label
^intro Research initiation / dissertation
^L International reforcement - Labellisation label
^T International reforcement - Transformation label
^L World Social & Economics reinforcement label
^T World Social & Economics reinforcement transform
Tiger...
^L Research reinforcement - Labelisation label
TPR 2024...
^T Research reinforcement - Transformation label
Apprenticeship program - « alternation »
^[En] Apprenticeship program in English
Apprenticeship program - « apprenticeship »
Apprenticeship program - « continous learning »
Apprenticeship program - « professional contract »
Intensive program
Regular program
Support program
UE - introduction to research / dissertation
Mentored project or dissertation
Taught in all others languages (except french)
Internship
Student Commitment
^En Taught in English
^En+Fr Taught partially in English
Professional integration course
Conducting a research project using a scientific approach course
University Work Method course
Student guidance course
Accesible to students on international exchange program
Accesible at distance
CSR and Sustainable development
Apprenticeship program - « apprenticeship »
Apprenticeship program - « alternation »

5CMP - Master Management Public Formation
Volume: 869h
[Français]
Working insert label
- CMP5AQ - Attractivité et nouveau marketing territorial Cursus for 120 credits value
  Volume: 869h
  [Français]
  ^intro Research initiation / dissertation
    Research method - common requirement label
  ^L World Social & Economics reinforcement label
    Apprenticeship program - « alternation »
    Apprenticeship program - « apprenticeship »
  - CMP4AT - Master 1 Management public Year for 60 credits value
    Volume: 424h
    - CMPASAT - S1 M1 Mgmt public Semester for 30 credits value
      Volume: 217h
      - CMPAK01 - Environnement des organisations publiques Bloc de connaissances et de compétences
        Volume: 87h
        CMPAU27 - Environnement des organisations publiques Teaching unit for 9 credits value
        Volume: 87h
        CMPA27A - Bases conceptuelles et théoriques Constituent element
        Volume: 24h (CM: 24h)
        CMPA27B - Droit administratif pour le manager public Constituent element
        Volume: 18h (CM: 18h)
        CMPA27C - Enjeux sociétaux et Politiques Publiques Constituent element
        Volume: 24h (CM: 12h, TD: 12h)
        CMPA27D - Serious Game Constituent element
        Volume: 21h (CM: 3h, TD: 18h)
      - CMPAK02 - Politiques publiques & transition sociétale Bloc de connaissances et de compétences
        Volume: 81h
        CMPAU28 - Politiques publiques & transition sociétale Teaching unit for 5 credits value
        Volume: 81h
        CMPA27C - Enjeux sociétaux et Politiques Publiques Constituent element
        Volume: 24h (CM: 12h, TD: 12h)
        CMPA27D - Serious Game Constituent element
        Volume: 21h (CM: 3h, TD: 18h)
        CMPA28A - Conception des PP : innovation et co-création Constituent element
        Volume: 18h (CM: 18h)
        CMPA28B - Manager un territoire Constituent element
        Volume: 18h (CM: 15h, TD: 3h)
      - CMPAK03 - Manager dans les organisations publiques Bloc de connaissances et de compétences
        Volume: 102h
        CMPAU29 - Manager dans les organisations publiques Teaching unit for 8 credits value
        Volume: 102h
        CMPA27A - Bases conceptuelles et théoriques Constituent element
        Volume: 24h (CM: 24h)
        CMPA27D - Serious Game Constituent element
        Volume: 21h (CM: 3h, TD: 18h)
        CMPA29A - Design et comportement organisationnel Constituent element
        Volume: 21h (CM: 18h, TD: 3h)
        CMPA29B - Gestion de projet (outils et méthode) Constituent element
        Volume: 18h (CM: 15h, TD: 3h)
        CMPA29C - Leadership et management des équipes Constituent element
        Volume: 18h (CM: 12h, TD: 6h)
      - CMPAK04 - Méthode scientifique en management public Bloc de connaissances et de compétences
        Volume: 93h
        CMPAU30 - Méthode scientifique en management public Teaching unit for 4 credits value
        Volume: 93h
        Conducting a research project using a scientific approach course
        CMPA27D - Serious Game Constituent element
        Volume: 21h (CM: 3h, TD: 18h)
        CMPA28A - Conception des PP : innovation et co-création Constituent element
        Volume: 18h (CM: 18h)
        CMPA28B - Manager un territoire Constituent element
        Volume: 18h (CM: 15h, TD: 3h)
        CMPA29A - Design et comportement organisationnel Constituent element
        Volume: 21h (CM: 18h, TD: 3h)
        CMPA30A - Méthodes de recherche : traitement et restitution de l'info Constituent element
        Volume: 15h (CM: 6h, TD: 9h)
      - CMPAK05 - Préparation professionnelle & engagement sociétal Bloc de connaissances et de compétences
        Volume: 58h
        CMPAU31 - Préparation professionnelle & engagement sociétal Teaching unit for 4 credits value
        Volume: 58h
          UE - introduction to research / dissertation
          Professional integration course
          Taught in all others languages (except french)
        CMPA27D - Serious Game Constituent element
        Volume: 21h (CM: 3h, TD: 18h)
        CMPA30A - Méthodes de recherche : traitement et restitution de l'info Constituent element
        Volume: 15h (CM: 6h, TD: 9h)
        CMPA31A - Anglais Constituent element
        Volume: 18h (TD: 18h)
        CMPA31B - Accompagnement de l'étudiant dans le monde professionnel Constituent element
        Volume: 4h (CM: 4h)
    - CMPBSAT - S2 M1 Mgmt public Semester for 30 credits value
      Volume: 243h
      - CMPBK01 - Environnement des organisations publiques Bloc de connaissances et de compétences
        Volume: 35h
        CMPBU39 - Environnement des organisations publiques UE Stage for 4 credits value
        Volume: 35h
          Internship
          Professional integration course
        CMPB39A - Institutions et gouvernance européennes Constituent element
        Volume: 15h (CM: 15h)
        CMPB39B - Politiques et systèmes publics : approches sectorielles Constituent element
        Volume: 14h (CM: 9h, TD: 5h)
        CMPB39C - Conférences et ateliers d'ouverture Constituent element
        Volume: 6h (CM: 6h)
        CMPB39D - Stage ou apprentissage ECUE Stage
          Internship
      - CMPBK02 - Politiques publiques & transition sociétale Bloc de connaissances et de compétences
        Volume: 32h
        CMPBU40 - Politiques publiques & transition sociétale UE Stage for 4 credits value
        Volume: 32h
          Internship
          Professional integration course
        CMPB39B - Politiques et systèmes publics : approches sectorielles Constituent element
        Volume: 14h (CM: 9h, TD: 5h)
        CMPB39D - Stage ou apprentissage ECUE Stage
          Internship
        CMPB40A - Piloter et évaluer une politique publique Constituent element
        Volume: 18h (CM: 15h, TD: 3h)
      - CMPBK03 - Manager dans les organisations publiques Bloc de connaissances et de compétences
        Volume: 93h
        CMPBX03 - Choisir 1 bloc option parmi 7 (préfiguration parcours M2) Option for 10 credits value
        Volume: 93h
          Internship
          Professional integration course
        CMPBU41 - MAP: Manager dans les organisations publiques UE Stage for 10 credits value
        Volume: 93h
          Internship
        CMPB39D - Stage ou apprentissage ECUE Stage
          Internship
        CMPB41A - Pilotage des performances de l'organisation publique Constituent element
        Volume: 21h (CM: 15h, TD: 6h)
        CMPB41B - Techniques d'écriture professionnelle et administrative Constituent element
        Volume: 18h (CM: 18h)
        CMPB41C - Comptabilité, Buget et analyse financière des collectivités Constituent element
        Volume: 18h (CM: 18h)
        CMPB41D - GRH publique aspects statutaires et réglementaires Constituent element
        Volume: 18h (CM: 18h)
        CMPB41E - Recherche de financement et nouveau financement Constituent element
        Volume: 18h (CM: 18h)
        CMPBU42 - Manager dans les organisations publiques UE Stage for 10 credits value
        Volume: 93h
          Internship
        CMPB39D - Stage ou apprentissage ECUE Stage
          Internship
        CMPB41A - Pilotage des performances de l'organisation publique Constituent element
        Volume: 21h (CM: 15h, TD: 6h)
        CMPB42A - Méthodologie du Marketing territorial Constituent element
        Volume: 18h (CM: 18h)
        CMPB42B - Mécanismes européens de coopération territoriale Constituent element
        Volume: 18h (CM: 18h)
        CMPB42C - Lobbying et décision publique Constituent element
        Volume: 18h (CM: 18h)
        CMPB42D - Conception et pilotage d'une campagne de com° publique Constituent element
        Volume: 18h (CM: 18h)
        CMPBU43 - Manager dans les organisations publiques UE Stage for 10 credits value
        Volume: 93h
          Internship
        CMPB39D - Stage ou apprentissage ECUE Stage
          Internship
        CMPB41A - Pilotage des performances de l'organisation publique Constituent element
        Volume: 21h (CM: 15h, TD: 6h)
        CMPB42D - Conception et pilotage d'une campagne de com° publique Constituent element
        Volume: 18h (CM: 18h)
        CMPB43A - Approches marketing des PP: Social Marketing & Story Telling Constituent element
        Volume: 18h (CM: 18h)
        CMPB43B - Conception et création de supports de communication Constituent element
        Volume: 36h (CM: 36h)
        CMPBU44 - Manager dans les organisations publiques UE Stage for 10 credits value
        Volume: 93h
          Internship
        CMPB39D - Stage ou apprentissage ECUE Stage
          Internship
        CMPB41A - Pilotage des performances de l'organisation publique Constituent element
        Volume: 21h (CM: 15h, TD: 6h)
        CMPB44A - Systèmes de management Qualité Constituent element
        Volume: 18h (CM: 18h)
        CMPB44B - Evaluation de la qualité perçue par l'usager Constituent element
        Volume: 18h (CM: 18h)
        CMPB44C - Enjeux sociétaux et Politiques Publiques environnementales Constituent element
        Volume: 18h (CM: 18h)
        CMPB44D - Risques professionnels & Qualité de vie au travail Constituent element
        Volume: 18h (CM: 18h)
        CMPBU45 - Manager dans les organisations publiques UE Stage for 10 credits value
        Volume: 93h
          Internship
        CMPB39D - Stage ou apprentissage ECUE Stage
          Internship
        CMPB41A - Pilotage des performances de l'organisation publique Constituent element
        Volume: 21h (CM: 15h, TD: 6h)
        CMPB42B - Mécanismes européens de coopération territoriale Constituent element
        Volume: 18h (CM: 18h)
        CMPB44B - Evaluation de la qualité perçue par l'usager Constituent element
        Volume: 18h (CM: 18h)
        CMPB44C - Enjeux sociétaux et Politiques Publiques environnementales Constituent element
        Volume: 18h (CM: 18h)
        CMPB45A - Mutations des collectivités territoriales Constituent element
        Volume: 18h (CM: 18h)
        CMPBU46 - Manager dans les organisations publiques UE Stage for 10 credits value
        Volume: 93h
          Internship
        CMPB39D - Stage ou apprentissage ECUE Stage
          Internship
        CMPB41A - Pilotage des performances de l'organisation publique Constituent element
        Volume: 21h (CM: 15h, TD: 6h)
        CMPB41B - Techniques d'écriture professionnelle et administrative Constituent element
        Volume: 18h (CM: 18h)
        CMPB41C - Comptabilité, Buget et analyse financière des collectivités Constituent element
        Volume: 18h (CM: 18h)
        CMPB41D - GRH publique aspects statutaires et réglementaires Constituent element
        Volume: 18h (CM: 18h)
        CMPB45A - Mutations des collectivités territoriales Constituent element
        Volume: 18h (CM: 18h)
        CMPBU47 - Manager dans les organisations publiques UE Stage for 10 credits value
        Volume: 93h
          Internship
        CMPB39D - Stage ou apprentissage ECUE Stage
          Internship
        CMPB41A - Pilotage des performances de l'organisation publique Constituent element
        Volume: 21h (CM: 15h, TD: 6h)
        CMPB42C - Lobbying et décision publique Constituent element
        Volume: 18h (CM: 18h)
        CMPB43A - Approches marketing des PP: Social Marketing & Story Telling Constituent element
        Volume: 18h (CM: 18h)
        CMPB44C - Enjeux sociétaux et Politiques Publiques environnementales Constituent element
        Volume: 18h (CM: 18h)
        CMPB47A - Géopolitique de la Méditerranée Constituent element
        Volume: 18h (CM: 18h)
      - CMPBK04 - Méthode scientifique en management public Bloc de connaissances et de compétences
        Volume: 33h
        CMPBU48 - Méthode scientifique en management public UE Stage for 4 credits value
        Volume: 33h
          UE - introduction to research / dissertation
          Internship
          Professional integration course
          Conducting a research project using a scientific approach course
        CMPB39D - Stage ou apprentissage ECUE Stage
          Internship
        CMPB48A - Méthodologies qualitatives et quantitatives Constituent element
        Volume: 18h (CM: 9h, TD: 9h)
        CMPBX48 - Choisir 1 option parmi 2 Élément constitutif à choix
        Volume: 15h
        CMPB48B - Option 1 Ethique et déontologie du manager public Constituent element
        Volume: 15h (CM: 15h)
        CMPB48C - Option 2 Sensibilisation à la recherche Constituent element
        Volume: 15h (CM: 15h)
      - CMPBK05 - Préparation professionnelle & engagement sociétal Bloc de connaissances et de compétences
        Volume: 64h
        CMPBU49 - Préparation professionnelle & engagement sociétal UE Stage for 8 credits value
        Volume: 64h
          Internship
          Professional integration course
        CMPB39D - Stage ou apprentissage ECUE Stage
          Internship
        CMPB49A - Accompagnement de l'étudiant dans le monde professionnel Constituent element
        Volume: 4h (CM: 4h)
        CMPB49B - Accompagnement étudiant Constituent element
        Volume: 60h (TD: 60h)
  - CMP5AG - Master 2 Attractivité et nouveau marketing territorial Year for 60 credits value
    Volume: 445h
    [Français]
    - CMPCSAG - S3 M2 Attractivité et nouveau marketing territorial Semester for 30 credits value
      Volume: 214h
      - CMPCK16 - Environnement d'une démarche d'attractivité et marketing ter Bloc de connaissances et de compétences
        Volume: 143h
        CMPCUD1 - Environnement d'une démarche d'attractivité et marketing ter Teaching unit for 15 credits value
        Volume: 143h
        CMPCD1A - Introduction à l'attractivité territoriale Constituent element
        Volume: 14h (CM: 14h)
        CMPCD1B - Introduction au marketing territorial Constituent element
        Volume: 20h (CM: 20h)
        CMPCD1C - Branding Constituent element
        Volume: 14h (CM: 14h)
        CMPCD1D - Marques et ambassadeurs Constituent element
        Volume: 7h (CM: 7h)
        CMPCD1E - Fondamentaux ODD Constituent element
        Volume: 7h (CM: 7h)
        CMPCD1F - Attract/invest Constituent element
        Volume: 14h (CM: 14h)
        CMPCD1G - Attractivité et marketing digital Constituent element
        Volume: 7h (CM: 7h)
        CMPCD1H - Tourisme Constituent element
        Volume: 7h (CM: 7h)
        CMPCD1I - Acteurs de la transition et branding Constituent element
        Volume: 7h (CM: 7h)
        CMPCD1J - Image des territoires Constituent element
        Volume: 14h (CM: 14h)
        CMPCD1K - Diagnostic global - les fondamentaux Constituent element
        Volume: 14h (CM: 14h)
        CMPCD1L - Etude de cas / diagnostic transversal (Saé) Constituent element
        Volume: 18h (CM: 18h)
      - CMPCK17 - Manager une démarche d'attractivité et marketing territorial Bloc de connaissances et de compétences
        Volume: 71h
        CMPCUD2 - Manager une démarche d'attractivité et marketing territorial Teaching unit for 10 credits value
        Volume: 71h
        CMPCA6B - Séminaire Improbable Constituent element
        Volume: 21h (CM: 21h)
        CMPCD2A - Management de projet : Intelligence collective & animation Constituent element
        Volume: 18h (CM: 18h)
        CMPCD2B - Gouvernance territoriale - les fondamentaux Constituent element
        Volume: 18h (CM: 18h)
        CMPCD2C - Modèle de gouvernance marketing territorial Constituent element
        Volume: 7h (CM: 7h)
        CMPCD2D - AMO Constituent element
        Volume: 7h (CM: 7h)
      - CMPCK18 - Méthode sc pour une démarche d'attractivité et marketing ter Bloc de connaissances et de compétences
        Volume: 32h
        CMPCUD3 - Méthode sc pour une démarche d'attractivité et marketing ter Teaching unit for 5 credits value
        Volume: 32h
        Conducting a research project using a scientific approach course
        CMPCD1K - Diagnostic global - les fondamentaux Constituent element
        Volume: 14h (CM: 14h)
        CMPCD1L - Etude de cas / diagnostic transversal (Saé) Constituent element
        Volume: 18h (CM: 18h)
    - CMPDSAG - S4 M2 Attractivité et nouveau marketing territorial Semester for 30 credits value
      Volume: 231h
      - CMPDK15 - Management des politiques publiques & transition sociétale Bloc de connaissances et de compétences
        Volume: 128h
        CMPDU97 - Management des politiques publiques & transition sociétale Teaching unit for 15 credits value
        Volume: 128h
        CMPD97A - MICE Constituent element
        Volume: 7h (CM: 7h)
        CMPD97B - Attract/invest Constituent element
        Volume: 7h (CM: 7h)
        CMPD97C - Attractivité résidentielle Constituent element
        Volume: 7h (CM: 7h)
        CMPD97D - Tourisme Constituent element
        Volume: 7h (CM: 7h)
        CMPD97E - Ecosystèmes d'innovation Constituent element
        Volume: 12h (CM: 12h)
        CMPD97F - Grands événements Constituent element
        Volume: 7h (CM: 7h)
        CMPD97G - Hackathon Constituent element
        Volume: 21h (CM: 7h, TD: 14h)
        CMPD97H - Marketing et Attractivité des territoires à faible densité Constituent element
        Volume: 7h (CM: 7h)
        CMPD97I - Marketing territorial et attractivité des métropoles Constituent element
        Volume: 7h (CM: 7h)
        CMPD97J - Marketing territorial & attractivité à l'échelle départmtale Constituent element
        Volume: 7h (CM: 7h)
        CMPD97K - Marketing territorial et attractivité régionale Constituent element
        Volume: 7h (CM: 7h)
        CMPD97L - PAO/CMS Constituent element
        Volume: 14h (CM: 14h)
        CMPD97M - CRM Fidélisation client Constituent element
        Volume: 14h (CM: 14h)
        CMPD97N - Réseaux de partenaires et fonds de dotation, mécénat… Constituent element
        Volume: 4h (CM: 4h)
      - CMPDK16 - Méthode sc pour une démarche d'attractivité et marketing ter Bloc de connaissances et de compétences
        Volume: 68h
        CMPDU98 - Méthode sc pour une démarche d'attractivité et marketing ter Teaching unit for 11 credits value
        Volume: 68h
        Conducting a research project using a scientific approach course
        CMPD98A - Méthodologie / Suivi Constituent element
        Volume: 18h (CM: 18h)
        CMPD98B - Thèse professionnelle et travail universitaire Constituent element
        Volume: 50h (TD: 50h)
      - CMPDK17 - Préparation professionnelle & engagement sociétal Bloc de connaissances et de compétences
        Volume: 85h
        CMPDU99 - Préparation professionnelle & engagement sociétal Teaching unit for 4 credits value
        Volume: 85h
        UE - introduction to research / dissertation
        Professional integration course
        CMPD98B - Thèse professionnelle et travail universitaire Constituent element
        Volume: 50h (TD: 50h)
        CMPD99A - Introduction & conclusion du master Constituent element
        Volume: 8h (CM: 8h)
        CMPD99B - Accompagnement professionnel : cycles de conférences Constituent element
        Volume: 18h (TD: 18h)
        CMPD99C - PMF 2023 - expériences territoriales Constituent element
        Volume: 9h (CM: 9h)

Typical course list

Contacts

TO BE SELECTED ON MASTER 1

SUBMIT AN APPLICATION

Discilpine : Law, Economics, Management
Departement : Institute for Public Administration and Local Governance (IMPGT)
Credits : 120
Training brochure
Typical courses Training brochure
Web site

Registration fees

Initial training fees : 250 €
Fee rate : plus d'informations...
Differentiated fee rate for non-EU students : plus d'informations...
Continuing education fees : plus d'informations...

ORIENTATION CONTACT

SUIO d'Aix-Marseille University service

COURSE CATALOGUE 2024 - 2025

Masters in Public Management SPECIALITY ATTRACTIVENESS AND NEW PLACE MARKETING

Responsables

Aims

Targeted students

Admission conditions

Structure and organisation

Learning sites

School registration

Professional skills to be acquired

Seeked careers

NSF Domains

Seeked careers

Continuing studies

Typical course list

Contacts

Masters in Public Management
SPECIALITY ATTRACTIVENESS AND NEW PLACE MARKETING